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Exam 12: Designing the Questionnaire

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Question 21

True/False

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A researcher should not use words such as "often" or "recently" without defining a time frame because the respondents' answers will not be comparable.

A) True
B) False

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Question 22

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Which of the following is not true about a good questionnaire?

A) The choice of data collection method sets limits on the number and type of questions asked.
B) Respondents must be willing and able to answer the questions.
C) The researcher's motivation for asking each question should be clear to the respondents.
D) The questionnaire should collect the information that is needed to satisfy the research objective.
E) All of these are true.

F) A) and E)
G) A) and D)

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Question 23

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A rule-of-thumb in selecting the number of response categories is to give the respondent a choice of at least nine.Fewer than nine categories will not capture individual differences, particularly in a telephone interview.

The split-ballot technique is

If there is a likelihood of ambivalence in the respondents, a "neutral" category is inappropriate.

Which of the following type of questions are mainly used to collect demographic and behavioral data when only two answers reasonably exist? a) dichotomous questions b) multiple choice questions c) scaled questions d) unstructured questions e) self-administered questions

"Don't you think that the new taxes imposed by the municipal council will lead to better civic amenities?" is an example of an)

The ultimate and most important effect of marketing intelligence is reflected in business decision making.

Open-ended questions overcome subjective judgments in responses

All of the following are true about the sequence of questions in a survey except

Open-ended questions do not

Some research concerns about the questionnaire as a whole, that should be pretested are: a) flow of the questionnaire b) skip patterns c) length d) respondent interest and attention e) all of the above

The following is an example of the randomized response technique: How many respondents answered "yes" to Question A? A.Have you ever passed a bad check? B.Is the last digit of your driver's license even? Each of 1,000 respondents flipped a coin to determine which question to answer.Three hundred answered "yes."

There are arguments for and against the inclusion of "don't know" or "not sure" as response categories and the choice depends on the individual question.

The appearance of a questionnaire is particularly important for self-administered surveys.

An example of a loaded question is

Using an open-ended question to follow up a closed-ended question is called a probe.

The question - "Do you consider Nestea cool and refreshing?" represents which of the following criteria for a poorly worded question in a soft drink survey? a) relevancy b) objectivity c) non ambiguity d) double-barreled

Respondents for the pre-test and the survey should be drawn from _____________ populations) a) a similar b) the same c) a representative d) the general e) different

The best place for questions on income is at the beginning of a questionnaire.