Question 1

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

Accepted Answer

A) True 
 B)False

Question 2

The uncontrollable factors a company has to deal with decrease with the number of foreign markets in which it operates.

Accepted Answer

A) True 
 B)False

Question 3

The political/legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.

Accepted Answer

A) True 
 B)False

Question 4

________ is a controllable element for an international marketer.

Accepted Answer

A)   Level of technology
B)   Geography and infrastructure
C)   Channels-of-distribution
D)   Cultural forces
E)   Competitive forcesF) None of the above
G) A) and E)

Question 5

The most effective way to control the influence of ethnocentrism and the self-reference criterion is to

Accepted Answer

A)   reduce interaction with a culturally diverse audience.
B)   design products and services in a traditional manner.
C)   recognize their effects on our behavior.
D)   learn at least two foreign languages to understand the cultural differences.
E)   establish beneficial relations with the host country's government.F) A) and B)
G) B) and E)

Question 6

The uncontrollable issue of ________ faced by a company abroad is often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

Accepted Answer

A)   research
B)   channel of distribution
C)   product specification
D)   politics
E)   product promotionF) C) and D)
G) D) and E)

Question 7

The main difference between domestic and international marketing lies in the different concepts of marketing.

Accepted Answer

A) True 
 B)False

Question 8

A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

Accepted Answer

A) True 
 B)False

Question 9

What factor is favorable when determining whether or not a company should consider internationalization efforts?

Accepted Answer

A)   A company currently has large home markets but smaller production capacities.
B)   A company has home country managers who have never worked outside of the home country.
C)   A company wants to pair with an existing international company to access technology.
D)   A company has minimal storage and transportation capabilities.
E)   A company has high-technology resources already in place.F) A) and C)
G) A) and B)

Question 10

The controllable elements for marketers can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Accepted Answer

A) True 
 B)False

Question 11

The level of technology in a country is a controllable element for international marketers.

Accepted Answer

A) True 
 B)False

Question 12

An international marketer must deal with at least two levels of uncontrollable uncertainty.

Accepted Answer

A) True 
 B)False

Question 13

How can "alien status" unfavorably affect a company?

Accepted Answer

A)   prejudiced treatment by the host country's politicians and legal authorities
B)   an inflated balance of trade
C)   a sharp rise in domestic and international demand
D)   lower trade tariffs in the host country
E)   an economic situation of the magnitude of the Great DepressionF) D) and E)
G) B) and D)

Question 14

The foreign policies of a country are one example of a home-country element that has a direct effect on a firm's international marketing success.

Accepted Answer

A) True 
 B)False

Question 15

A foreign company is always subject to the political whims of the local government to a greater degree than a domestic firm.

Accepted Answer

A) True 
 B)False

Question 16

The marketing tasks of an international marketer differ from that of a domestic marketer as the

Accepted Answer

A)   international marketer has fewer uncontrollable elements to deal than a domestic marketer.
B)   level of technology and cultural forces are controllable elements for the international marketer.
C)   structure of distribution is an uncontrollable element for the international marketer.
D)   competitive structure is one of the controllable factors for an international marketer.
E)   international marketer is less concerned about geography and infrastructure than the domestic marketer.F) All of the above
G) B) and E)

Question 17

The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.

Accepted Answer

A) True 
 B)False

Question 18

For a company at the ________ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.

Accepted Answer

A)   domestic market extension
B)   no direct foreign marketing
C)   global marketing
D)   internal marketing
E)   infrequent foreign marketingF) C) and D)
G) B) and D)

Question 19

Angelica Wu is preparing a marketing plan for her company for the upcoming year's business activities. She knows that she should begin her plan by examining the variables she has some control over. These controllable variables would include price, product, channels-of-distribution, and

Accepted Answer

A)   level of technology.
B)   political forces.
C)   competition.
D)   economic climate.
E)   promotion.F) A) and C)
G) B) and E)

Question 20

What is considered the most critical difference between domestic marketing and international marketing?

Accepted Answer

A)   the difference in marketing principles being followed
B)   the different concepts of marketing
C)   the difference in marketing theories being followed
D)   the environment in which marketing plans must be implemented
E)   the basic processes used to market products and servicesF) A) and B)
G) A) and C)

Exam 1: The Scope and Challenge of International Marketing

What factor is favorable when determining whether or not a company should consider internationalization efforts?

Correct AnswerverifiedShow Answer

The level of technology in a country is a controllable element for international marketers.

Correct AnswerverifiedShow Answer

________ is a controllable element for an international marketer.

Correct AnswerverifiedShow Answer

What is considered the most critical difference between domestic marketing and international marketing?

Correct AnswerverifiedShow Answer

The main difference between domestic and international marketing lies in the different concepts of marketing.

Correct AnswerverifiedShow Answer

The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.

Correct AnswerverifiedShow Answer

The marketing tasks of an international marketer differ from that of a domestic marketer as the

Correct AnswerverifiedShow Answer

How can "alien status" unfavorably affect a company?

Correct AnswerverifiedShow Answer

The uncontrollable issue of ________ faced by a company abroad is often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

Correct AnswerverifiedShow Answer

The foreign policies of a country are one example of a home-country element that has a direct effect on a firm's international marketing success.

Correct AnswerverifiedShow Answer

A foreign company is always subject to the political whims of the local government to a greater degree than a domestic firm.

Correct AnswerverifiedShow Answer

A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

Correct AnswerverifiedShow Answer

The most effective way to control the influence of ethnocentrism and the self-reference criterion is to

Correct AnswerverifiedShow Answer

The uncontrollable factors a company has to deal with decrease with the number of foreign markets in which it operates.

Correct AnswerverifiedShow Answer

For a company at the ________ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.

Correct AnswerverifiedShow Answer

Angelica Wu is preparing a marketing plan for her company for the upcoming year's business activities. She knows that she should begin her plan by examining the variables she has some control over. These controllable variables would include price, product, channels-of-distribution, and

Correct AnswerverifiedShow Answer

The controllable elements for marketers can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Correct AnswerverifiedShow Answer

An international marketer must deal with at least two levels of uncontrollable uncertainty.

Correct AnswerverifiedShow Answer

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

Correct AnswerverifiedShow Answer

The political/legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.

Correct AnswerverifiedShow Answer

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